Damson Idris, between Hollywood glamour and Nigerian heritage, launches Didris
Acclaimed actor and rising fashion icon, Damson Idris is adding a new string to his bow: jewelry. His brand, Didris, reflects an intimate project woven from family roots, elegance and memory.
Revealed by John Singleton’s Snowfall series, Damson Idris has rapidly established himself as one of the hottest British talents of his generation. He will soon be making a big splash on the silver screen in the Jerry Bruckheimer-produced F1 blockbuster, alongside Brad Pitt, in which he plays an ambitious young racing driver. But it’s off the racetrack, in the hushed world of precious stones, that the actor has just taken the world by surprise.
Didris: a brand with a personal DNA
Didris is not just another celebrity brand. It is deeply rooted in Damson Idris’s personal history. The first collection is a tribute to his mother, Silifat Idris, whom he describes as his “heroine”. Originally from Nigeria, she bought gold locally before selling it in Europe, building a solid future for her six children. This courageous and inspiring entrepreneurial journey is at the heart of Didris’ aesthetic.
Jewelry between Africa and modernity
Didris asserts a strong Afropean identity. The creations are inspired by traditional Nigerian codes and reinterpret them in a contemporary and refined language. Jewelry in solid gold, Tahitian pearls, diamonds, emeralds, tourmalines… The brand favors noble materials from Namibia, Botswana and South Africa, in an approach that is both anchored and transparent.
Designed to be passed on, these jewels tell a story of resilience and heritage. The brand appeals to both design enthusiasts and lovers of meaningful pieces.
From red carpet to shop window
True to his pronounced taste for details and accessories, Damson Idris has been appearing for several years now with signature jewels, somewhere between classic elegance and contemporary audacity. With Didris, he no longer simply wears jewelry: he becomes its creator, blending personal narrative with artistic ambition.
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