May Bridges: La Baule, the chic of the Atlantic Riviera

This year, the May bridges take on the air of an iodized and elegant parenthesis. Set course for La Baule, the discreet jewel of the Atlantic Riviera, where the Barrière Resort gives new meaning to the word “escapade”.
A timeless setting for letting go
Just 3 hours from Paris, La Baule is a delightful off-season retreat. Set between sea and forest, its unique atmosphere evokes the heyday of French seaside tourism, while offering top-of-the-range services worthy of the finest addresses on the Côte d’Azur. But here, luxury is never ostentatious: it’s lived in the space, the light, the softness of an infinite beach and the attention paid to every detail.
The Resort Barrière La Baule, with its three iconic establishments – L’Hermitage, Le Royal and Le Castel Marie-Louise – offers personalized stays for May long weekends, where well-being, family and gastronomy come together in perfect harmony.
Wellness and serenity at the Royal
Those in search of serenity will be seduced by the Hôtel Royal, a veritable cocoon of softness facing the ocean. Here, everything invites you to relax: indoor and outdoor seawater-heated pools, a marine course, yoga or fitness sessions, outdoor tennis and walks on the beach. The vast private park opens onto the horizon, in a silence disturbed only by the lapping of the water. Simple but essential luxury.
L’Hermitage: a family paradise
With L’Hermitage, La Baule becomes an ideal playground for children… and a breath of fresh air for parents. From the moment you arrive, everything is designed to make life easier for families: connecting rooms, Bonpoint welcome products, XXL breakfast buffet and VIP kids club for 4-17 year-olds. On the program: sand yachting, beach games, arts and crafts, supervised evening activities and infectious good humor. Meanwhile, adults can enjoy an aperitif overlooking the sea, or take a bike ride along the coastal paths.
Premium services and personalized attention
The Resort offers a whole range of included or à la carte services to make your stay even smoother: bike hire, one hour’s free tennis a day, free access to the Royal’s wellness facilities, introduction to golf and preferential rates on green fees at Golf International Barrière… Not forgetting the babysitting service available from €10 an hour, to give parents a few well-deserved moments of freedom.
Le Castel Marie-Louise: elegance and gastronomy for two
The more intimate Castel Marie-Louise offers a completely different tempo. Nestled in a wooded park and a member of the Relais & Châteaux network, this Belle Époque manor house is the ideal hideaway for lovers looking for a break for two. Savor the delicate cuisine of young chef Jérémy Coirier, stroll by bike along the wild coastline, or indulge in an enveloping massage in one of the Resort’s spas. All in a hushed atmosphere of natural elegance and discreet refinement.
La Baule, seaside tradition and contemporary softness
What makes La Baule so special? Its ability to combine the vintage spirit of a historic resort with the modernity of its facilities. Since the late 19th century, this town bordered by one of Europe’s longest beaches has lived by the rhythm of the ocean. Even today, it cultivates a low-key art de vivre, a world away from mass tourism.
A family town par excellence, La Baule remains a destination for insiders, for those seeking a balance between nature and refinement, sport and idleness, childhood memories and the pleasure of the senses. Restaurants overlooking the Atlantic, lively markets, plush villas hidden away in the pinewoods, water sports or horseback riding… here, every holiday can be put together à la carte, according to your desires.
Read also: Le Prieuré Baumanière: a starry interlude in Provence