BAM Karaoke Box: karaoke like you’ve never sung it before
With its immersive experience, cutting-edge technology and upscale ambience, BAM Karaoke redefines the codes of karaoke, turning it into a veritable art of living. Here’s a look back at a made-in-France success story that has taken the party as far as Madrid and soon London.
BAM Karaoke, a concept born of a revelation
It was in 2011, during a trip to Japan, that Arnaud Studer discovered karaoke in private rooms. Far from the kitschy, impersonal atmosphere often associated with the genre, he experienced a convivial, liberating experience among friends in a cocoon of intimacy. Back in Paris, he had only one idea: to reinvent karaoke in a chic, warm and resolutely modern setting.
In 2014, the first BAM House opened in Paris. Almost a decade later, the brand has 8 establishments in France and abroad, including two in Madrid and a brand-new one in London.
Places designed as festive cocoons
Each BAM House is designed as a place of escape. Designed by renowned architects such as Michaël Malapert and Pablo Peyra, these addresses are tastefully decorated, with pop touches, noble materials and absolute comfort. The soundproofed, air-conditioned rooms can accommodate from 4 to 30 people. Perfect for afterwork, birthdays, bachelor parties… or just for the pleasure of singing.
And if the mood is to let go, the service is premium: touch screens to choose songs (from 40,000 titles), professional microphones, Bose sound system, photobooths, and even the possibility of ordering cocktails and tapas without leaving the room.
A carefully curated food & beverage offering
The drinks and snacks menu is far from being a mere accessory. It features signature cocktails (including the famous BAM Punch Bowl to share), sweet and savory tapas, and 100% French products. The “Marseille bébé” cocktail, for example, combines pastis from Saint-Tropez, ginger beer from La Baule and homemade rosemary syrup. A pleasure for the senses that extends the musical experience.
Exclusive technology made in BAM Karaoke
At BAM, everything is designed for a smooth, intuitive experience. Their own karaoke software makes it easy to navigate a rich, personalized musical universe. Payment can be shared online, and collaborative playlists facilitate group play. The brand has even launched spin-off products such as the BAM Karaoke To Go microphone, which has sold over 16,000 units, and its BAM Karaoke Online platform for singing from home.
The BAM Group, a global player in entertainment
Today, BAM no longer limits itself to its physical locations. Through its subsidiary The Songs Laboratory, the brand also develops custom karaoke software and content for bars, hotels, cruises and other leisure venues. The result: a complete offering that blends entertainment, tech and lifestyle.
Also read: A jazzy, gourmet summer at Bagatelle
