Facial gymnastics, the ritual that’s seducing Instagram…

What if the key to a firmer face didn’t lie in a serum or an injection? In 2025, facial gyms will be part of our beauty routines, with a simple promise: build muscle for better aging.

A gentle alternative to surgery

Long confined to confidential circles, facial gymnastics or facial yoga is now enjoying a spectacular craze on Instagram and TikTok. The method is based on a clear principle: stimulate facial muscles to prevent them from sagging, and thus delay the appearance of wrinkles.

A logical parallel with classic sport: the less a muscle is used, the more it sags. And yet, these muscles – more than 50 in the face alone – are often the forgotten ones in wellness routines.

Real results… but not immediate ones

Should we believe it? According to a 2018 study conducted by Northwestern University(Journal of the American Medical Association), a daily 30-minute practice for 20 weeks has been shown to firm skin andreduce certain wrinkles. Problem: the study sample was limited, making the conclusions still fragile.

How to practice (without being fooled)

No need for expensive gadgets. A mirror, your fingers and a little patience are all you need to get started. But beware: avoid approximate online tutorials. The best thing to do is to make an appointment with a professional, so you can learn the right gestures for your body type.

A simple example? The “buccal fat” exercise: tilt your head back, suck in your cheeks, hold for 5 seconds. Repeat 15 times. An express mini-lift… provided you do it every day.

Also read: Bleached eyebrows: why does everyone dare?

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