Spoturno, the confidential perfume house that intrigues

Launched in total secrecy, Spoturno is quietly shaking up the perfume world. This young French house, ephemerally installed at 39 Galerie Vivienne from March 30 to April 3, intrigues as much by its silence as by its references. For behind this label, a forgotten story is resurfacing: that of François Coty, a fragrance genius born under the name François Spoturno.

A family rebirth under strain

Véronique Spoturno, great-granddaughter of the founder of Coty, is behind this adventure. A multi-faceted artist – ceramist, photographer – she carries the weight of a complex heritage. To avoid any confusion with the giant Coty Inc. she chooses not to mention directly the company founded by her grandfather in 1904, despite the obvious links.

“It’s a mission of the heart,” she explained at a press luncheon at the Hôtel Bristol in Paris. A discreet but meticulous launch, faithful to the Parisian elegance and rigorous craftsmanship of the house.

Perfumes by Christopher Sheldrake

To bring Spoturno’s olfactory universe to life, Christopher Sheldrake – master perfumer at Serge Lutens and former R&D director at Chanel – was called in. He composed five sophisticated fragrances, including “Alphée“, a woody citrus, and “Barbicaja“, with floral and fruity notes. Note: the extract “Spoturno 1921” pays tribute to Émeraude, François Coty’s emblematic fragrance.

An address to follow?

Spoturno avoids light while arousing curiosity. The house is not playing the flashy card, but that of memory and transmission. What if this confidential brand were soon to become a new reference in the world of niche perfumes in Paris?

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