Jonathan Saunders, new creative inspiration at & Other Stories
The Scottish designer takes over as creative director at & Other Stories. The announcement marks a turning point for the H&M group brand.
A rich and recognized career
Jonathan Saunders is a respected name in international fashion. He trained at the Glasgow School of Art, then at Central Saint Martins. He quickly made a name for himself with his sense of print and color.
He collaborated with Alexander McQueen, then worked for Chloé and Pucci. He then launched his eponymous label, acclaimed for its bold artistic vision. His collections seduce with their graphic modernity and energy.
The DVF experience
In 2016, he became Creative Director at Diane von Furstenberg. He redefined the image of the New York fashion house. He revisits iconic cuts, materials and patterns.
Under his direction, DVF gains in freshness and visual impact. It imposes a contemporary, elegant style, faithful to the spirit of its founder.
A strategic shift for & Other Stories
Today, Jonathan Saunders joins & Other Stories as Chief Creative Officer. He will oversee all artistic direction for the brand.
His role: to redefine the visual identity, rethink the collections and guide the stylistic evolution. The H&M group aims to strengthen & Other Stories’ creative positioning in an increasingly competitive market.
A bold vision to follow
Saunders’ arrival ushers in a new era for the brand. His skills in textile design, visual storytelling and brand structuring promise an inspiring renewal.
The challenge is great: to blend accessibility, desirability and singularity in a more conscious fashion. Jonathan Saunders seems ready to take up this challenge.
