French brands that the world listens to

In 2024, L’Oréal, Dior and Chanel are no longer just prestige brands. They have become true media influencers, according to the latest report from media intelligence expert Onclusive. This ground-breaking ranking, based on the Global Media Influence Score, puts L’Oréal in first place (23/50), ahead of Dior (22/50) and Chanel (19/50).

But what explains this ascent into the public sphere? Far from resting on their laurels, these Houses are now investing massively in unexpected fields: artificial intelligence, virtual make-up, CSR and social inclusion.

Sustainability and diversity: new markers of influence

The ranking doesn’t stop at raw visibility. In terms of sustainability communication, L’Oréal, Dior and Chanel also come out on top, with high scores in Sustainability Media France (57, 55 and 38/100 respectively). These figures are still a long way from those of insurer Axa (72/100), but they demonstrate a clear desire to green their image.

Another powerful lever: commitment to diversity and inclusion. On this point, Chanel remains more discreet, leaving Louis Vuitton (70/100) or Gucci in Italy to take center stage.

A well-oiled global strategy

While these brands shine in France, they don’t stop there. Burberry dominates in the UK, Prada and Gucci in Italy. Further proof that influence is now as much about social awareness as it is about style.

Things to remember

The influence of the major brands is no longer limited to luxury. Innovation, sustainability, inclusion: these are the new codes to master. And if you don’t follow them, others will do it for you.

Also read: Lululemon loses ground in the USA