Dolly Parton revisits denim with flair
What if denim became the terrain for individual expression? With Dolly’s Joleans, Dolly Parton joins forces with Good American to sign an unexpected collaboration as bold as it is moving, celebrating freedom, authenticity and inclusivity. The result is a limited-edition capsule collection that pays tribute to the star’s country style and glamorous DNA.
When legend Dolly Parton invites herself into the contemporary wardrobe
From the very first pieces, Dolly Parton’s world infuses every seam. Dazzling rhinestones, modern cuts, signature details… Dolly’s Joleans reinvents denim classics by immersing them in a bath of country elegance. Poplin blends with denim, silhouettes flatter every body type, and each piece becomes a stylistic manifesto, as glittering as it is emotional. You don’t just wear a pair of pants: you enter a story, a way of being.
This collaboration, orchestrated with the IMG Licensing agency, goes beyond a simple marketing operation. It is based on strong shared values: freedom of expression, body diversity, and the power of style as a language of identity. For Emma Grede, CEO and co-founder of Good American, this collection is the culmination of a dream shared with Dolly Parton: to make style accessible, affirmative and universal.
Fashion that shines, but also thinks
Beyond the assumed glitz, Dolly’s Joleans is deeply rooted in a reflection on what fashion should be today. A mirror of the times, a space for affirmation, a tool for soft power. Far from rigid, standardized collections, each garment invites you to rediscover yourself, to feel fabulous without having to fit a single model.
As Dolly herself points out, “what we wear should make us feel as fabulous as we really are”. This line is conceived as a celebration – of the self, of others, and of all that’s out of place. It’s a vision of femininity that’s bright, assertive and unfiltered, true to the iconic Dolly Parton.
An ode to the power of style
This collaboration also marks a convergence between two forces. Dolly’s iconic tradition and Good American’s inclusive modernity. With pieces designed for all sizes and shapes, this is a true tribute to the plural body. And in a world where fashion still struggles to represent all identities, this textile statement has its place.
Dolly’s Joleans isn’t just a collection, it’s a statement. A way of asserting one’s singularity without apology. A call to dare, to play, to shine, without ever conforming.
Also read: Hôtel de Crillon celebrates contemporary design at PAD Paris 2025
