Chanel unveils Eau Splendide: a new Chance to be seized
Maison Chanel is expanding its iconic Chance line with a brand-new fragrance. Scheduled for release on April 15, it promises to be a new olfactory chapter, vibrant and resolutely youthful.
A unique fruity-floral composition
With Eau Splendide, Chanel has taken an important step in the evolution of its Chance collection. The fifth version of this iconic line marks an olfactory turning point: for the first time, Chanel has opted for a fruity-floral signature, a bold new departure in the brand’s universe. Conceived by Olivier Polge, Chanel’s Parfumeur-Créateur, this fragrance highlights a refined weave of juicy raspberry, delicate rose, powdery violet and a vibrant heart of rose geranium, grown in Chanel’s own fields in Grasse. At the base,iris, cedar and white musk elegantly prolong this harmony.
An aesthetic that appeals to Generation Z
Each iteration of Chance has been distinguished by an evocative color. Eau Splendide, with its purple bottle, fits perfectly into this pop, dynamic aesthetic. After yellow, green, pink and orange, this new visual completes the range’s pastel palette – an obvious nod to the house’s fashion universe, notably the recent campaign around the Chanel 25 bag, worn by Dua Lipa and Jennie (Blackpink). This colorful, optimistic and fresh approach confirms the desire to appeal to a younger clientele, without denying Chanel’s timeless elegance.
Chanel, between immersive storytelling and playful strategy
The launch of this new fragrance is part of a global experiential strategy. Following the opening of an ephemeral restaurant in the United States and the colorful video campaign by Jean-Pierre Jeunet, Chanel continues to reinforce the narrative universe of Chance. Last year, the brand also launched a mobile game, Chance The Game, in which each fragrance was embodied by an avatar.Eau Splendide is likely tomake its debut on the app soon, with a new character, new challenges and evolving content in the image of the fragrance.
With Eau Splendide, Chanel offers not just a fragrance, but a multi-sensory experience and a contemporary interpretation of luxury, anchored in its time. An opportunity to be seized, and smelled, this spring.
Also read: 5 must-try dance classes in Paris
