Celine relaunches Pilates, but not in the way you’d expect…
Celine revamps its vision of luxury with a new collection dedicated to Pilates. But what’s behind this holistic shift?
Pilates, the new scene of contemporary luxury
Celine is no longer content to simply walk the runway. For the second year running, the fashion house headed by Hedi Slimane has entered the fast-growing world of Pilates– a market estimated by Research Nester to be worth 1121 billion dollars by 2036. The label reinvents its vision of high-end well-being, creating a range designed for movement… but without ever abandoning its signature aesthetic.
A collection of allure and performance
Technical jersey bras, second-skin leggings, fitted cycling shorts… each piece combines contemporary elegance with ergonomics. Celine is all about athleisure, but with a touch of sophistication: freedom of movement and a structured silhouette are no longer opposites.
It’s a statement of style: to practice Pilates with Celine is to make exercise as aesthetic as it is introspective.
Top-of-the-range accessories
Where does Celine stand out from the crowd? It’s in the accessories. Here, no plastic or neoprene: the kettlebell is made of natural calf leather, the dumbbells of polished steel, the yoga brick of cork, all branded with the Triomphe motif. A personalized reformer machine is even available, by order only. And, of course, everything fits into a Triomphe Canvas sports bag.
This approach transforms sports equipment into an object of desire – far from a mere utilitarian accessory. Pilates is no longer practiced: it’s performed.
A calibrated lifestyle approach
With this line, Celine isn’t just selling an image: she’s proposing a way of life. The body becomes a medium of expression. And what if this Pilates was, above all, a natural extension of the Celine DNA? A way of extending the Slimane attitude into everyday gestures.
Read also: Bvlgari goes mixed reality with an immersive app
