Jennie becomes the second face of the Chanel 25 bag
After Margaret Qualley, Chanel chose Jennie from BLACKPINK to embody its new bag. A highly strategic fashion decision.
Jennie, Chanel’s natural muse
Jennie has forged a strong bond with Chanel over the years. Present on the front row, dressed in a total look, she embodies an elegant, confident youth. Her style, both classic and urban, reflects the spirit of the Chanel 25 bag. In choosing her, the house celebrates a modern femininity, firmly rooted in its time. Jennie becomes much more than an ambassador. She’s the face of a new chapter.
A fashion duo with Margaret Qualley
The Chanel 25 bag, launched at the beginning of 2024, has been given a two-faceted campaign. Margaret Qualley introduced it with a dreamy, almost cinematic tone. Jennie, on the other hand, brings a more pop, assertive touch. This duality works perfectly. Chanel offers two sensibilities, two silhouettes, but the same bag. The result: the Chanel 25 is the fashion statement for every personality.
A campaign between Seoul and Paris
The first images of Jennie wearing Chanel 25 have been unveiled on the brand’s social networks. Shot between Seoul and Paris, they illustrate a soft, minimalist aesthetic, with the singer’s signature “K-pop chic” twist. The bag can be worn on the shoulder, cross-body or by hand. It goes with every look: black dress, tweed jacket, raw denim. Jennie gives an effortless lesson in style.
A strategy designed for Generation Z
This choice is not insignificant. Chanel is clearly targeting a young, connected, image-conscious audience. Jennie, followed by over 80 million subscribers, speaks to this generation. She influences without imposing, she inspires. Her bond with Chanel is based on sincere loyalty, which reinforces her credibility. The Chanel 25 becomes a symbol of belonging as much as an object of desire.
With Jennie and Margaret Qualley, Chanel pulls off a double coup. The Chanel 25 bag establishes itself as the new essential from the house, capable of speaking to all women. And above all, it confirms that tomorrow’s fashion is a two-way street: classic and contemporary, French and international.
