Will lip oils dethrone your favorite lipsticks?
They color, condition and shine without sticking. Lip oils are everywhere. A gentle revolution is underway.
Care that shows
Lip oils don’t just nourish. They shine, tint and enhance the smile. Unlike conventional lip glosses, they actually moisturize. Lips remain supple, even after several hours. The result? A natural, luminous finish. Without the dreaded sticky effect. In a single application, they replace balm, lipstick and gloss. All with surprising comfort.
The answer to classic red fatigue
Consumers have had enough of drying reds. Even matte textures are struggling to win them over these days. Lip oils are emerging as a gentle alternative. They offer a “bitten lip” effect that’s easy to wear. Their modular transparency also appeals to fans of minimalism. They’re the ideal product for an effortless look. In 2025, glowy lips are the new norm.
The success of oils can also be seen on Instagram
On the networks, oils are creating a buzz. The hashtag #LipOil exceeds 300 million views on TikTok. Before/after” videos show lips transformed in a single gesture. Brands are responding to this massive demand. Dior, Clarins, Fenty Beauty and Rare Beauty are all releasing their own versions. Some play the skincare card, others the intense color card. This hybrid product is finding its way into every kit.
A hybrid formula designed to last
Lip oils combine care and make-up. They often contain active ingredients such as jojoba, apricot or cherry oil. These ingredients nourish the fine skin of the lips. At the same time, pigments provide a natural, non-demarcation finish. Some formulas even contain plumping agents. Result: lips gain volume, without injections. It’s a make-up effect… but in skincare form.
Glosses, balms, lipsticks: soon obsolete?
Thick textures are in retreat. Classic lipstick, often perceived as “frozen”, is losing ground. Even lip gloss, which has made a comeback in recent years, seems to be fading. Oils are positioning themselves as a complete solution. Less messy, more comfortable and, above all, more modern. They meet today’s demand for beauty, simplicity and care in a single gesture.
A perfect product for the new “skinimalistic” aesthetic
The skin-image trend advocates lighter, truer beauty. Lip oils are the perfect embodiment of this trend. No need for touch-ups or pencils. They glide onto the mouth and adapt to all skin tones. Their glossy yet natural effect is in tune with the times. We see them on the catwalk, but also on the street. A chameleon-like product, in tune with the times.
The gentle revolution is just beginning
Lip oils are no longer just a fad. They meet a real need: make-up that cares. By combining comfort and shine, they are redefining our relationship with lipstick. So, yes, they could well replace lip gloss… and relegate lipstick to vintage status.
