This cult tote bag is making a comeback… but not for long!

A collector’s bag, a legendary collab, an electrifying comeback. The Stephen Sprouse x Marc Jacobs Tote Bag is back with a bang, in an electric pink version that revives the audacity of New York punk couture. And Paris is no exception.

A reissue that shakes up the fashion world

Behind this cult bag lies a story already well known to fashion enthusiasts. Stephen Sprouse, a visionary artist, combined graffiti, couture and a rebellious spirit long before it became fashionable. This collaboration with thedesigner, initially launched for the company’s 40th anniversary, was a hit – sold out in just a few hours. Today, the piece returns in a limited edition, featuring a graffiti motif from the artist’s personal archives.

A bag, a punchline, a manifesto

A striking new feature is the quotation “Grant me the serenity to chill”, stylishly printed on the fabric. A phrase taken from Marc Jacobs‘ private notes, it sums up the Sprouse spirit: provocative, yet poetic. This bag isn’t just an accessory, it’s a statement.

Adriana Lima under the lens of Nick Newbold for Marc Jacobs

For the campaign, Marc Jacobs chose Adriana Lima, captured by Nick Newbold. The color-saturated visuals reflect the duality of this collaboration: punk and glamour, street and luxury. A visual aesthetic directly linked to Sprouse‘s graffiti inspirations, revisited in the light of Marc Jacobs style.

A word of advice: run, don’t walk. This tote bag, available in the brand’ sboutiques and on marcjacobs.com, promises to be one of the most coveted items of the season.

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