Bacha Coffee arrives in Paris: simple lounge or future cult venue?
A café on the Champs-Élysées? Yes, but not just any coffee. Bacha Coffee, the Moroccan institution of top-of-the-range coffee, is preparing to open its very first European salon in April 2025. And not just in any neighborhood: at 26 avenue des Champs-Élysées, where luxury is written in capital letters.
A setting inspired by Moroccan palaces
22 million euros of investment. That’s the price tag for this new venue, which will combine sumptuous oriental décor with contemporary design. It will transform the former UGC Normandie address into a temple of 100% Arabica coffee, in a style reminiscent of the splendors of Marrakech or Fez. It’s an ambitious initiative, befitting the location, that clearly seeks to position coffee as an experiential luxury product.
200 coffee references and more
The announced menu is breathtaking: 200 vintages from 35 countries, with rare gems such as the Grand Moka Matari from Yemen. Bacha Coffee focuses on diversity, from natural decaffeinated coffees to flavored coffees, as well as beautifully designed gift sets and accessories. A gift store designed to appeal to enlightened coffee lovers… and tourists in search of chic souvenirs.
A new player in the transformation of Les Champs
The arrival of Bacha Coffee on the Champs-Élysées is part of a dynamic renewal, between the future Louis Vuitton flagship, Carven, and the upcoming Japanese rooftop. The famous avenue is undergoing a complete metamorphosis, with gastronomy, fashion and immersive experiences coming together.
📆 April 2025
📍 26 avenue des Champs-Élysées, 75008.
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