AMI Paris invites itself to Cannes… but why now?
What if French fashion were no longer satisfied with the catwalk? AMI Paris takes a strategic step forward by formalizing its partnership with La Semaine de la Critique in Cannes. Behind this partnership lies an ambition that goes far beyond a simple publicity stunt.
A bridge between catwalk and spotlight
For the 64th edition of La Semaine de la Critique, to be held in Cannes from May 14 to 22, 2025, AMI Paris will be awarding its very first Grand Prix AMI Paris to one of the seven films in competition. There’s nothing anecdotal about this choice: the parallel section of the Cannes Film Festival is a haven for young filmmakers in search of their first successes. And Alexandre Mattiussi, the company’s founder, fully recognizes this.
In a press release, the brand states its intention to support “the emergence of tomorrow’s filmmakers”, reaffirming its desire to invest in the cultural sphere in a different way. It’s a strategy that others have already successfully pursued – Saint Laurent Productions, whose film Emilia Perez caused a sensation this year(César for Best Film, Oscar for Best Song), comes to mind.
AMI Paris: a DNA already steeped in cinema
This partnership is not a leap into the unknown. For several seasons now, AMI has been cultivating its proximity to icons of the silver screen: Laetitia Casta, Diane Kruger, Charlotte Rampling, Vincent Cassel… all have already walked the catwalk for the brand. And in 2024, Mattiussi even unveiled a clip with Isabelle Adjani, confirming his interest in directing.
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