L’Oréal Paris becomes Arsenal’s Official Hair Partner
For the first time, L’Oréal Paris has teamed up with a soccer club, becoming the official partner of Arsenal. A strategic partnership designed to promote its Elvive Growth Booster range.
A unique partnership between beauty and soccer
The worlds of sport and beauty meet in the UK with the announcement of a partnership between L’Oréal Paris and Arsenal Football Club. The famous cosmetics brand has become the official men’s hair care brand of the London club.
The aim of this partnership is to promote the Elvive Growth Booster range, an innovation promising to reduce hair loss in twelve weeks. This is an issue that concerns a wide audience, including soccer fans, who are often sensitive to the hair trends of players.
A powerful marketing strategy
To maximize the impact of this collaboration, L’Oréal Paris will deploy advertising campaigns within the Arsenal stadium, as well as on social networks. TikTok plays a key role in this digital activation: players such as Riccardo Calafiori and Declan Rice are featured in playful quizzes on the team’s best hairstyles.
This dynamic approach aims to appeal to a young, engaged audience, by leveraging the power of influence of soccer players.
A booming market
In 2024, the L’Oréal group recorded sales of 43.48 billion euros, up 5.6%. Soccer, as a truly global showcase, represents a powerful lever for further expanding the brand’s audience.
While beauty brands have long exploited the image of footballers, fashion houses are also increasingly interested. Some players, like David Beckham or Kylian Mbappé, have become veritable style icons and influencers.
With this partnership, L’Oréal Paris and Arsenal confirm a fundamental trend: the union of sport and lifestyle is stronger than ever.
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