Four Seasons and Armani launch exclusive tennis tournament

Four Seasons takes to the tennis courts with a prestigious tournament, coached by legends of the sport. A unique experience combining competition, private coaching and refinement.

An exceptional tournament combining sport and elegance

The Four Seasons hotel group, in collaboration with Giorgio Armani, inaugurates an exclusive tennis tournament. It combines high-level sport with a prestigious hotel experience. Called The Road to the Giorgio Armani Tennis Classic, the event offers a handful of privileged guests a unique immersion in the world of tennis. And it does so alongside legends of the international circuit.

From March 14 to June 8, the Group’s hotels around the world will host competition phases. EightGroup customers and eight Giorgio Armani guests will have the rare opportunity to train with renowned champions.

“This collaboration with Giorgio Armani combines hospitality, sport and style, offering guests a rare opportunity to meet tennis champions, while enjoying Four Seasons’ unrivalled service and elegance.” Explains Marc Speichert, Group Executive Vice President.

Prestigious coaches for a tailor-made experience

The tournament will take place over several months and in a number of exceptional venues:

📍 Bahamas – March 14 to 16. Juan Martín del Potro opens the competition at The Ocean Club, A Four Seasons Resort.
📍 Florida – April 11 to 13. Tennis icon Venus Williams takes charge of the players at the Four Seasons Resort Palm Beach.
📍 France – May 2 to 4. Jo-Wilfried Tsonga will lead training sessions at the Grand-Hôtel du Cap-Ferrat, A Four Seasons Hotel.
📍 England – June 6 to 8. Goran Ivanišević, 2001 Wimbledon champion, will close this phase at the Four Seasons Hotel Hampshire.

Each participant will receive private coaching, a tailor-made Giorgio Armani outfit, and a gourmet wellness menu tailored to the destination.

A grand finale in London

The doubles winners of each tournament will qualify for the semi-finals and finals, which will be held from June 26 to 28 on the prestigious Hurlingham Club courts in London, during the Giorgio Armani Tennis Classic. The event has already welcomed such tennis greats as Rafael Nadal, Novak Djokovic, Andy Murray and Boris Becker.

Luxury meets sport at Four Seasons

With this initiative, the Group confirms its commitment to the world of high-end sports, a trend favored by major luxury brands. Following the success of tenniscore, popularized by the film Challengers starring Zendaya, and the growing craze for Formula 1, the group is strengthening its offer ofexclusive experiences, combining well-being, performance and refinement.

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