Ube Latte: has matcha found its rival?

With its bewitching purple color and delicate taste, Ube Latte could well become the new trendy drink. Is this tuber from the Philippines ready to dethrone matcha in coffee shops?

The meteoric rise of a Filipino ingredient

For several months now, matcha has reigned supreme on the coffee shop scene. Its green hue and antioxidant benefits have made it a must-have for lovers of healthy beverages. However, a new ingredient seems determined to overshadow it: Ube. This tuber, a member of the yam family, seduces with its intense purple color, its more affordable price and its nutritional qualities rich in vitamins and antioxidants. Its subtle taste, somewhere between pistachio and vanilla, makes it a perfect addition to desserts and milk drinks alike.

Le Ube moves to Paris

Already popular in Asia and the United States, Ube is beginning to make its mark in Parisian cafés. Two cafés have quickly sniffed out the phenomenon and added it to their menus. Kapé, a Filipino coffee shop in the 11th arrondissement, offers a delicate Ube Latte. For its part, Isaka Paris, located in the 1st arrondissement, is banking on an iced version, combined with coconut milk. With its ultra-instagrammable aesthetic and exotic appeal, Ube could well conquer other trendy establishments in the capital.

A matcha in danger?

Ube Latte has everything to seduce: a strong visual identity, an accessible taste and a competitive price. It remains to be seen whether it will succeed in dethroning matcha, which already enjoys a loyal community. The clash between these two beverages promises to liven up coffee shops in the months to come. Will green tea lovers resist the temptation of purple? Find out in the next trends in Parisian cafés.

Also read: The best oriental patisseries in Paris