Gigi Hadid, new global ambassador for Havaianas

Havaianas takes on a renowned muse to reinvent the flip-flop as a must-have fashion accessory. Gigi Hadid embodies this new era, where comfort rhymes with style.

A collaboration between fashion icon and cult brand

Havaianas, the emblematic brand of Brazilian flip-flops, takes a step forward by announcing Gigi Hadid as its global ambassador. With her global influence and cutting-edge style, the supermodel is the perfect embodiment of this new vision, in which the flip-flop becomes a veritable fashion statement.

More than just a beach accessory, Havaianas has imposed its models on the catwalks of Fashion Weeks, proving that these shoes, once associated with vacations, now find their place in the city. Gigi Hadid, who has over 77 million followers on Instagram, is the ideal face to wear this transformation and inspire a new generation.

Flip-flops, back in fashion with a vengeance

Since its creation, Havaianas has seduced with its simplicity, comfort and timeless elegance. Flagship models such as the Brazil Logo and Slim Point have become classics, embraced by celebrities and fashionistas the world over.

In this collaboration, Gigi Hadid showcases her favorite models, claiming that the flip-flop has never been so on-trend. “It’s a dream come true,” confides the model. “I grew up by the sea and I can’t remember a summer without Havaianas. Today, I want to show that they belong everywhere, from Paris to New York.”

A strategic partnership for Havaianas

The arrival of Gigi Hadid marks a clear determination for Havaianas to make its mark in the world of casual luxury. “Flip-flops are making a strong comeback, and we’re delighted to welcome Gigi to carry this new vision forward,” explains Maria Fernanda Albuquerque, Vice President of Global Marketing.

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