Oysho opens flagship store in Paris
On Friday March 14, Oysho inaugurated its new Paris flagship at 24, place de la Madeleine, in a 500 m² space formerly occupied by Fauchon. With this opening, the brand of the Inditex group (Zara, Massimo Dutti…) reinforces its positioning as a sportswear and lifestyle specialist.
A modern, minimalist concept
Deployed for the first time in Spain in 2024, the new Oysho concept features a clean, bright atmosphere, highlighting technical, sober collections with graphic touches.
On the first floor, Oysho offers ranges dedicated to gentle sports such as yoga and pilates, as well as a hybrid offering combining sportswear and streetwear. Customers will also find stand-alone checkouts, facilitating the shopping experience.
Upstairs, the brand highlights its running offer with a leggings bar, allowing customers to choose their compression level and ideal fit. Shoes, accessories and fitting rooms are also available.
An ambitious expansion strategy
Founded in 2001 with an offer centered on lingerie and homewear, Oysho has taken a 100% sports turn in 2021, establishing itself in this booming segment. The move to Place de la Madeleine is part of a carefully considered strategy: the area is already a major sportswear hub, home to brands such as Decathlon, Hoka and Arc’teryx.
With 396 stores worldwide and sales of 831 million euros in 2024 (+11.8%), Oysho continues its international expansion. In 2025, the company plans to open stores in the Netherlands and Germany.
In addition to this new address, Oysho already has boutiques on rue de Rivoli and rue du Temple, as well as in Cannes and Aix-en-Provence.
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