TAG Heuer reinvents precision

TAG Heuer, the emblematic brand of Swiss watchmaking, strikes a major blow with the launch of five new Formula 1 chronographs and a brand-new collection of sports eyewear. Combining precision engineering and avant-garde design, these new products embody the spirit of high performance.

A collection inspired by Formula 1

As the official timekeeper of F1, TAG Heuer celebrates its special link with the world of motorsport with a bold collection. Each Formula 1 chronograph is designed to reflect the adrenalin and technicality of the racetrack. A lightweight yet robust 44 mm titanium case. Rubber straps available in blue, red and black for optimum comfort. A sleek, uncluttered aesthetic, true to the brand’s DNA.

These models are a tribute to legendary races, with meticulous attention to detail and functionality.

Innovation at the heart of design

TAG Heuer doesn’t stop at watchmaking, and also offers a line of high-end eyewear designed for lovers of speed and style. Thanks to advanced technology and cutting-edge materials, these accessories promise both protection and elegance.

The new chronographs start at €4,850, while other models in the Formula 1 collection start at €1,500. These exceptional timepieces can be found on the official TAG Heuer website.

A perfect fusion of performance and luxury

With this collection, TAG Heuer once again proves its status as a benchmark in the world of sports watchmaking. Whether through its watches or eyewear, the brand continues to raise the standards of luxury and performance. One thing’s for sure: these new creations will appeal to enthusiasts of speed and refinement.

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