Carita: the Parisian beauty house that now appeals to men
The iconic Maison de Beauté Carita, a luxury institution since 1945, reopens its doors with a brand-new offering dedicated to men. A blend of heritage, innovation and refinement, this legendary address on the Faubourg Saint-Honoré redefines masculine elegance.
Carita: a heritage of beauty and excellence
Founded by sisters Maria and Rosy Carita, the company revolutionized the world of beauty by introducing an avant-garde concept: the Maison de Beauté. A place where hairstyling, facials, make-up and massage come together for a holistic approach to well-being, long before this notion became fashionable.
An icon from the 50s to the 70s, Carita sublimated legendary figures such as Mireille Darc, Françoise Hardy and Anna Karina. Its famous graphic carré and innovative techniques have left their mark on the history of Parisian style and glamour.
Today, under the impetus of the L’Oréal group, Carita is embarking on a new chapter, opening up to a male clientele that was once discreet, but is now at the heart of its ambitions.
An offer specially designed for men
As early as 1967, Carita already offered a range dedicated to men: Carita Monsieur. Today, Carita revives this tradition with an ultra-luxe signature treatment: a powerful exfoliation for thicker male skin, prone to impurities and external aggressions.
Faubourg businessmen, journalists and actors preparing for the César awards are already flocking here. Designed to fit in with their frenetic rhythms, this refined space, conceived by Studio REV, blends black and white decor, timeless elegance and a confidential atmosphere.
More than an institute: a real place to live
In addition to its skincare products, Carita has positioned itself as an essential address in Parisian luxury. Its Rosy & Maria restaurant, run by Amandine Chaignot, attracts an eclectic clientele who come as much for an avocado toast as for an exceptional beauty ritual.
With its eye studio, eleven treatment rooms and private apartment, Carita remains an enclave of prestige, where every detail has been thought out for an unrivalled experience.
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