Face Tape: the beauty revolution of 2025?

Inspired by the backstage world of make-up and skincare, face tape is becoming a must-have accessory on red carpets and soon on the streets.

At the recent Grammy Awards, rapper Doechii made her mark, not only with her prize, but also with an unexpected beauty detail: a transparent scotch tape connecting her two eyes, a gesture that heralded the meteoric rise of the face tape.

An express facelift adopted by the stars

First used backstage at fashion shows and by drag queens, the face tape was once carefully concealed. Today, it’s proudly on display, becoming an accessory in its own right. Charli XCX, another devotee, even matches her lifting bands to her outfits, helping to make the face tape a must-have phenomenon.

Its success is based on its many assets: it enhances the eyes, accentuates the “cat eye” effect and gives an instant impression of youthfulness. No need for injections or surgery: a simple piece of tape is all you need for an immediate lifting effect.

From red carpet to skincare routine

Before establishing itself as a fashion accessory, face taping had already conquered the world of beauty care under the name of face taping. Inspired by Japanese physiotherapy, this method aims to relax facial muscles, improve blood circulation and reduce wrinkles– a gentle alternative to Botox.

A new beauty imperative?

With the rise of colorful, glittery versions, face tape is becoming a glamorous accessory. But isn’t it creating a new injunction? While some advocate self-acceptance, others may see this tape as a new imperative for perfection.

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