Leonardo DiCaprio joins the prestigious Rolex family
Rolex gives itself a Hollywood icon. The Swiss watchmaker has officially announced that Leonardo DiCaprio has become one of its “testimonials”, joining a very closed circle alongside Roger Federer, Tiger Woods and James Cameron. A choice that goes far beyond the cinema, as the Oscar-winning actor is also a fervent defender of the environment.
Rolex and DiCaprio: a meeting of prestige and commitment
Known for his starring roles in Titanic, The Departed and The Wolf of Wall Street, Leonardo DiCaprio is no stranger to the world of watchmaking. A former Tag Heuer ambassador, he has long been interested in the values of sustainability, and has even invested in the Swiss brand ID Genève, which specializes in eco-responsible watches.
With this collaboration, Rolex is not only signing a film star, but also a committed man. On its official page, the company highlights his actions for the planet: “Off screen, he is just as committed to the fight against global warming and the preservation of the environment.”
An ambassador committed to responsible watchmaking
Since 1998, DiCaprio has put his influence at the service of the planet by creating a foundation that funds over 35 ecological projects worldwide. A messenger of peace for the United Nations, he has produced several climate-related documentaries and supported initiatives in favor of ocean conservation, sustainable alternatives to meat and laboratory diamonds.
Rolex will be able to count on this influential voice to accentuate its support for environmental initiatives such as Sylvia Earle’s Mission Blue, for the protection of the oceans; National Geographic, for the study of climate change; or The Explorers Club, which encourages scientific exploration.
A winning combination of luxury and responsibility
The appearance of Leonardo DiCaprio with a Rolex on his wrist is sure to reinforce the brand’s prestigious and responsible image. This partnership illustrates a new trend in luxury: combining excellence, heritage and commitment to a more sustainable future.
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