Blackpink’s Jennie unveils a dazzling debut solo album
Jennie shines in a new light. Already a K-pop icon with Blackpink, she launched a dazzling solo career with her debut album, Ruby. A bold project that propels her into an intimate exploration of her artistic and personal identity.
A solitary ascent: Jennie conqueror
From the very first notes, she asserts her territory. Like Jennie, the second track on the album, is a declaration of power, a manifesto against detractors. In a futuristic video clip, viewed over 5 million times in 10 hours, the singer moves about in a spaceship, swallowing a red capsule in a nod to her title. Armed with a military outfit adorned with pins and a Hello Kitty bralette, she plays with the codes of South Korean kawaii culture while asserting her individuality. Her sharp rap, oscillating between English and Korean, accompanies this transformation into a fearsome pop icon.
Musical introspection
If she shows herself to be unshakeable, she also explores her flaws. In Start a War, she evokes the struggle to protect what is dear to her, blending strength and vulnerability. In Handlebars, a duet with Dua Lipa, she plunges into a tumultuous love story, where the risk of losing control is omnipresent.
Her ascent doesn’t stop there. With the IE (Way Up) reaffirms her ambition, a mantra of invincibility taken up with Doechii on ExtraL, a hymn to female emancipation. Each track reveals a different facet of Jennie: confidence on Damn Right, authenticity on Filter, and celebrity on Starlight.
Jennie, a free star
After almost 10 years with Blackpink, Jennie signs a personal work with Twin, closing her album like a letter to herself. More than a solo project, Ruby is a statement: thestar no longer follows trends, she creates them.
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