Balmain Beauty: Blanc Galaxie, the new star of olfactory luxury
Balmain Beauty continues to expand its fragrance horizons. Following its launch in 2022, the brand is making its mark on the prestige fragrance market with its Les Eternels collection, and the extension of this line with Blanc Galaxie, a bold fragrance that inaugurates a new olfactory family, that of aromatic citrus.
Blanc Galaxie: an explosion of freshness and energy
Balmain’s new fragrance, Blanc Galaxie, is distinguished by its energizing blend of choice citrus fruits: citron, Buddha’s hand, bergamot, mandarin green and lime, sublimated by touches of myrtle and magnolia. A quintet of scents that delivers vibrant freshness, ideal for those seeking a dynamic, refined fragrance.
This new fragrance completes a range that already includes Sel d’Ambre, Rouge, Bronze and Bleu Infini,as well as revisited classics such as Vent Vert and Ivoire. With Blanc Galaxie, the House of Balmain affirms its commitment to olfactory diversity by offering a unique sensory experience.
An iconic bottle
Blanc Galaxie ‘s packaging is no exception to the brand’s aesthetic. The dazzling white bottle takes its striated silhouette from Balmain ‘s first post-war perfume bottle, while adding a touch of modernity. A choice that echoes the House’s history while remaining resolutely anchored in the present.
Balmain Beauty: a promising future
Launched in partnership with The Estée Lauder Companies and overseen by Olivier Rousteing, the Balmain Beauty branch is positioned in a rapidly expanding ultra-luxury market. By 2027, this sector is expected to reach $40 billion, and Balmain is determined to play a major role.
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