“La Vie est Belle: France’s favorite fragrance of 2025
For the 11ᵉ year running, Lancôme’s “La Vie est Belle” has established itself as the best-selling fragrance in France. Here’s a look back at its continued success.
The years go by, but “La Vie est Belle” continues to embody French elegance and femininity. In 2025, Lancôme ‘s iconic fragrance retains its title as the favorite of French women, and remains the best-selling fragrance in the selective sector in 2024. A feat that testifies to its timeless appeal and inescapable place in the market.
Over a decade of success
Launched in 2012, “La Vie est Belle” has seduced generations of women with its gourmand, floral trail, carried by notes of tonka bean, vanilla, iris and patchouli. Since its creation, it has been able to renew itself without ever losing its essence, offering several declinations that appeal to an ever-wider audience.
This success is also based on thefragrance’s strong image, embodied by Julia Roberts in inspiring advertising campaigns celebrating freedom, happiness and personal fulfillment.
The star perfume of French women
To have been number one in sales for 11 years is a rare achievement in the perfume world. This triumph is due to: an addictive olfactory composition, appreciated for its balance between sensuality and freshness; an image of accessible luxury, appealing to both young women and fans of the big houses; and an immediately recognizable olfactory imprint, a symbol of assumed femininity.
A phenomenon that continues unabated
While trends are constantly evolving, “La Vie est Belle” proves that it’s much more than just a perfume: it’s a signature, an emotion, a promise of fulfillment. And what if its reign endures for another 12ᵉ years?
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