Zara x Style Not Com: the collab that electrified Fashion Week
Paris Fashion Week comes alive with an unexpected collaboration: Zara and Style Not Com join forces for an exclusive capsule combining fashion, humor and accessibility. Available from March 3, this collection promises to cause a sensation.
Every Fashion Week brings its share of surprises, but this year, Zara is hitting hard by unveiling a collaboration with Style Not Com, the ultra-popular Instagram account run by Beka Gvishiani. Known for his prickly tone and no-holds-barred approach to fashion, Gvishiani has teamed up with the Spanish giant for a collection that promises to be as offbeat as it is trendy.
A minimalist, self-deprecating capsule with Zara
The Zara x Style Not Com collection plays on contemporary fashion codes with a selection of simple yet iconic pieces: white T-shirts and grey sweatshirts with ironic slogans such as “I always end up atZara “. Caps and tote-bags displaying humorous phrases about the fashion world. Decorative objects signed Zara Home, including Instagram candles in Yves Klein blue with the inscription “Melts Like Trends”.
This project illustrates the DNA of Style Not Com, which transforms fashion into a fun and accessible subject for discussion.
A collaboration that will leave its mark on Fashion Week
This capsule doesn’t just offer clothes: it embodies a new vision of fashion. With its mix of basic pieces and strong messages, it appeals to purists and self-mockers alike.
Also read: Le Salon du Vintage: immersion in the world of luxury in Paris
