Helena Christensen, new muse for Rouje

Iconic 90s supermodel Helena Christensen lends her image to Rouje for an elegant, timeless campaign shot by Luc Braquet.

A collaboration under the sign of femininity

For its new collection, Rouje, the brand founded by Jeanne Damas in 2016, honors Helena Christensen. Part model, part entrepreneur and part photographer, she perfectly embodies the free and daring spirit of the house.

” I’ve always loved Rouje’s world and Jeanne’s inspirations. To be at her side for this shoot in Paris is like a dream. “confides Helena Christensen.

Under the lens of photographer Luc Braquet, the campaign comes to life in the Eiffel studio, before moving on to the streets of Paris. On the banks of the Seine or at the Concorde, Helena Christensen expresses a French je-ne-sais-quoi, between grace and naturalness.

A Rouje signature collection inspired by vintage

Rouje’s collection is designed as a wardrobe essential, blending elegance, subtlety and casualness. Highlights include midi skirts and buttoned cardigans, coordinated ensembles and classic coats, and brightly colored pumps and bags.

Floral print is the must-have motif, adding a romantic, timeless touch. The flowing dresses, designed to be worn from day to night, reflect Rouje’s DNA: fashion that sublimates women without constricting them.

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