Diamonds : De Beers differentiates natural from synthetic

In response to the boom in laboratory diamonds, De Beers has launched a new technology that guarantees 100% reliable detection.

A major breakthrough for the diamond industry

The diamond market is going through a difficult period. The rise in popularity of synthetic stones, which are much cheaper and produced in a matter of weeks, is competing strongly with natural diamonds, forged over billions of years in the heart of the Earth.

To meet this challenge, De Beers has designed the DiamondProof, a machine capable of instantly identifying the chemical nature of a diamond. Simply place the stone in a drawer, and the verdict appears on a screen: blue for a natural diamond, yellow for a stone requiring further analysis.

De Beers, a response to a market crisis

The diamond sector is faced with falling prices, exacerbated by falling demand in China, the world’s second-largest market after the United States. This innovation is part of a wider effort to enhance the value of natural diamonds through marketing, pricing and consumer education.

Founded in 1888 in South Africa, De Beers, once the undisputed market leader, now faces an uncertain future. Its main shareholder, Anglo American, recently wrote down the value of the company and is now considering selling it.

👉 With DiamondProof, De Beers hopes to restore consumer confidence and preserve the value of natural diamonds in the face of market challenges.

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