TF1 celebrates its 50th anniversary with an exclusive pop-up store
To celebrate its half-century, TF1 is taking over the BHV Marais with an immersive pop-up store from March 5 to 23, 2025. A unique opportunity to delve into the channel’s history and win tickets for its cult shows.
A unique pop-up store in the heart of Paris
After the success of the Pokémon pop-up, it’s TF1′ s turn to take over the BHV Marais to celebrate 50 years of television. The pop-up store will immerse visitors in the world of France’s leading TV channel, with emblematic archive items and an exclusive collection of clothing.
Called TF1 Originals, the new capsule is inspired by the channel’s colorful retro logo. Fans will find t-shirts, hoodies, socks and caps, as well as a range of exclusive goodies and accessories.
An exceptional competition for television fans
TF1 and BHV Marais have a surprise in store for visitors: an exclusive competition to win tickets for the filming of the channel’s flagship shows. Winners will have the chance to go behind the scenes of Koh-Lanta, The Voice, Danse avec les Stars, or attend the France-Croatia Nations League final.
It’s a unique moment for TV fans, who can go behind the scenes of their favorite programs and enjoy a privileged experience.
An immersion in half a century of television
With this installation, TF1 celebrates its 50 years of closeness to the public, highlighting programs that have marked generations of viewers. The event promises to take visitors back into their television memories, while offering a fun and interactive experience.
📅 March 5 – 23, 2025
📍 BHV Marais – 52 rue de Rivoli, 75004 Paris
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