Vinted launches “New Again”, its first brand campaign

Vinted, the famous second-hand platform, unveils its first brand campaign with the slogan “New Again”. A strategic turning point to reinforce its image and attract new consumers.

Until now, Vinted has established itself without any real slogan, driven by the boom in the second-hand fashion market. Having turned a profit in 2023, the Lithuanian-born platform now wants to establish its reputation with an ambitious advertising campaign.

A campaign focused on emotion and renewal

Produced in collaboration with the 100% agency, the campaign features 38 consumers in their daily lives, illustrating the resale and reception of second-hand clothes. The idea? To show that every item sold can find a new life and a new story.

“The best ideas are simple, authentic and inspiring,” explains Emma Sullivan, Creative Director at Vinted. “‘New Again’ symbolizes joy, potential and renewable values. It’s a hopeful concept that will guide our brand in the years to come.”

Launched in February in the UK and France, the campaign will soon be rolled out in Spain, Italy and Poland.

Growing ambition for Vinted

With a valuation reaching 5 billion euros at the end of last year, Vinted continues to gain momentum. While an IPO is not yet planned, the platform is gradually expanding its offering by integrating a section dedicated to high-tech products and luxury goods. A positioning that confirms its ambition to be a key player in the circular economy.

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