Rim’K becomes new OMEGA ambassador
Iconic rapper Rim’K joins prestigious watchmaker OMEGA as a Friend of the Brand. A partnership which combines elegance and urban culture.
A key figure in French rap, Rim’K has been an influential artist for over two decades. A founding member of the legendary 113, he has left his mark on several generations with his unifying tracks. Today, he adds a new string to his bow by becoming a Friend of the Brand for OMEGA, a Swiss watchmaker synonymous with excellence and innovation.
A meeting of the minds at the Paris 2024 Olympic Games
The story between Rim’K and OMEGA began at the Paris 2024 Olympic and Paralympic Games, where he delivered a standout performance at the opening ceremony. That evening, on the rapper’s wrist shone a Speedmaster Moonwatch in 18K Sedna™ gold, a symbol of the brand’s expertise and a nod to its role as Official Timekeeper of the Olympic Games since 1932.
Today, OMEGA is making this collaboration official by adding Rim’K to its circle of ambassadors, alongside influential figures from contemporary culture.
An elegant first shoot
To mark the announcement, Rim’K posed with a Seamaster Diver 300M in steel on a rubber strap, a model combining modern design and performance. This partnership illustratesOMEGA ‘s ambition to associate itself with talents who, each in their own way, embody innovation and prestige.
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