Chanel launches an e-logo to identify its online retailers

Faced with the rise of counterfeiting, Chanel is deploying a new digital logo to guarantee the authenticity of its products sold on e-commerce platforms.

A Chanel digital label for greater transparency

Chanel takes a further step in the fight against counterfeit products. The luxury house recently unveiled an e-logo dedicated to authorized online retailers of its Perfumes and Beauty range. This black sticker, featuring the Chanel name and the words “authorized retailer”, can now be seen on reference sites such as Sephora, Marionnaud and La Rinascente.

The aim? To help consumers clearly identify official distributors and guarantee that the products they buy meet the brand’s strict quality standards.

A global initiative to protect buyers

Already in place on several platforms, this logo is destined to extend to numerous international markets. Chanel has applied for registration in several countries, including the United States, France, Germany, Singapore and Indonesia.

The brand points out that buying in a Chanel boutique or via an authorized retailer is the only way to be sure of a product’sauthenticity. This new digital label, a first for the group, is part of its strategy to defend intellectual property.

A model extended to other sectors?

For the moment, this measure only concerns the world of beauty and perfume, but could be extended to other categories such as eyewear or fashion accessories. Chanel is thus positioning itself as a forerunner in securing online luxury, offering its customers a reliable and transparent purchasing experience.

Read also: Birkenstock in full expansion