Birkenstock in full expansion

The renowned German footwear manufacturer Birkenstock is enjoying spectacular growth, thanks to a move upmarket and expansion in Asian markets.

Strong sales growth despite the winter season

Birkenstock has announced a 19% year-on-year increase in sales, reaching 362 million euros in the last quarter, thus exceeding analysts’ forecasts. The brand, historically known for its sandals, is now attracting customers with a broader range of closed shoes: boots, sneakers and clogs. These models, often more expensive, performed particularly well during the holiday season, accounting for over 50% of sales in America and Europe.

The company is maintaining its ambitious growth targets for 2025, forecasting an increase of up to 17% at constant exchange rates.

Successful expansion in Asia

The brand is booming in Asia-Pacific, where sales jumped 47% to 47 million euros over the quarter. Birkenstock is strengthening its presence by opening new stores in China and India, as well as partner boutiques. This strategic expansion enables the brand to attract a new clientele with a taste for premium products.

Winning diversification

In addition to its high-end positioning, Birkenstock is expanding its range with more accessible plastic shoes, ideal for beaches and humid climates. This strategy both attracts new buyers and builds loyalty among existing customers.

Adjusted earnings before tax, depreciation and amortization rose by 25% to 102 million euros, exceeding analysts’ expectations. However, Birkenstock remains cautious in the face of global economic uncertainties, including geopolitical tensions and price fluctuations.

A rising share price

Since its listing on the New York Stock Exchange in October 2023, Birkenstock shares have risen by around 19%, although volatility remains high.

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