Off-White and AC Milan: a collaboration between fashion and soccer

The Off-White brand, founded by Virgil Abloh, has taken a new step in its partnership with AC Milan by launching an official jersey designed in collaboration with Puma. After dressing the men’s and women’s teams off the pitch, the label is now taking to the turf with a symbolic, committed design.

A jersey inspired by dreams and inclusivity

Called “Dreamland”, this jersey is more than just a match outfit. It carries a strong message about the power of dreams and cultural influence. One of the most striking details is the number 63, inscribed on the inside of the collar, in reference to 1963, the year of the club’s first European title and the famous “I Have a Dream” speech by Martin Luther King Jr.

Cristiano Fagnani, CEO of Off-White, emphasizes that this initiative is more than a tribute to style and innovation. It also aims to highlight the cultural heritage and impact of the black community in sport and fashion, affirming a commitment to diversity and inclusion.

Bold design and digital presence

Graphically, the jersey adopts pan-African colors, a nod to diversity and unity. The emblematic Off-White arrow is reinterpreted as a monogram, while the famous quotation marks surround the players’ names and the word “Diavoli”, the nickname of the Milanese club.

Available in a replica version for fans, the jersey also benefits fromdigital activations on the Rocket League and Fortnite platforms, extending its influence far beyond the pitch. A perfect blend of sport, culture and fashion, true to Virgil Abloh’s heritage.

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