NikeSkims: a new fitness brand for women

Sports giant Nike has teamed up with Skims, Kim Kardashian’s underwear brand, to launch NikeSkims, a new range of clothing, footwear and accessories dedicated to women. This strategic partnership aims to redefine activewear, combining Nike’s sporting expertise with Skims’ sculpting and inclusive approach.

A collaboration for every figure

With NikeSkims, the two brands promise a collection combining performance and aesthetics, designed to fit every body type. ” This partnership is the realization of our shared vision: to create products that celebrate every figure,” says Kim Kardashian.

The first collection will be launched this spring in the USA, with global expansion planned for 2026. The pieces will be available online and in selected retail outlets, offering consumers a new experience in fitness and wellness.

Nike bets on women’s sports

This project is part of Nike’ s drive to strengthen its commitment to female athletes. Recently, the brand featured sports figures such as Caitlin Clark, Sha’Carri Richardson and Jordan Chiles in an ad broadcast during the Super Bowl.

According to Heidi O’Neill, President of Consumer and Product Division at Nike, this collaboration represents a unique opportunity to revolutionize activewear: ” We want to invite even more women to embrace sport with products that will make them feel strong and confident.”

NikeSkims: a fitness revolution?

The NikeSkims range aims to meet the needs of sportswomen, combining cutting-edge technology with comfort. Thanks to Nike’s expertise in performance and Skims’ know-how in fit and support, this collection promises to reinvent women’s activewear.

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