Bentley Motors inaugurates a luxury spa… for pets!
Bentley Motors is no longer content to excel in the automotive world. In partnership with Dezer Development, the British brand is unveiling a ground-breaking project in its Miami residential tower: a pet spa dedicated to the well-being of four-legged companions. A concept that illustrates the growing popularity of pet-friendly luxury hospitality.
An exclusive spa in the Bentley world
For several years now, Bentley Motors has been investing in the real estate market with its Sunny Isles Beach residential complex in Miami. This 220-metre-high tower, comprising 216 residences with private pools, will be accessible via the famous Dezervator elevator, an elevator allowing residents to park their cars directly in their apartments. But the exclusivity doesn’t stop there.
In addition to a whisky bar, cigar lounge, cinema and restaurant, the establishment will offer areas dedicated to the well-being of residents: spa, gym, yoga studio and beauty salon. In keeping with its philosophy of absolute luxury, Bentley Motors has designed a spa especially for pets. Grooming, treatments, massages and walking services: everything is designed to ensure the comfort and relaxation of pets, while making life easier for their owners.
Refined, functional design
Designed to be both aesthetically pleasing and practical, the space will feature Bentley’s signature diamond-patterned non-slip surfaces. According to Ben Saltmer, Bentley’s head of product design and lifestyle, the concept offers a space that is both practical and luxurious, where the pet follows a precise path: washing in an elegant bathtub, drying on a grey marble surface, then gently returning to its master.
With this new service, Bentley goes beyond simple grooming to offer a genuine well-being experience for pets and their owners, reinforcing its image of refinement and innovation.
Luxury for animals: a growing trend
Far from being a mere gadget, this type of offer is becoming a must-have to attract wealthy customers. The world of luxury has clearly understood the importance of pets in the consumption habits of its customers. Several prestigious establishments in Paris have already adopted this approach: the Bristol Paris and the Waldorf Astoria Versailles-Trianon Palace offer a Very Important Pets service; the Kimpton St Honoré Paris organizes a doggy brunch every month in its Montecito restaurant; theHôtel de Crillon offers a dog menu specially designed for pets.
The aim is clear: to attract and retain a high-end clientele by taking good care of their precious companions.
With this initiative, Bentley Motors has established itself not only as a benchmark in automotive luxury, but also as an innovative player in high-end hospitality. Proof that animal welfare has become a real priority in the world of luxury.
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