Ami Paris inaugurates its largest store in the Marais district

Ami Paris, the brand founded by Alexandre Mattiussi, strengthens its Parisian roots with the opening of a new boutique. The 600 m² space is located at 96, rue de Turenne in the Haut-Marais district. This address becomes the label’s largest retail outlet in the world and its third own store in Paris, after those on rue d’Alger and boulevard Beaumarchais.

A space designed for an immersive experience

Set in the corner of an emblematic building, this two-storey boutique houses all the company’s collections. From men’s and women’s ready-to-wear to accessories. The interior design was imagined by Alexandre Mattiussi in collaboration with architects Olivier Marty and Karl Fournier from Studio KO. They chose noble materials such as stone, wood and leather to create a warm atmosphere.

The aim of this new location is clear: to offer a space that matches the brand’s growing success. ” Paris is Ami’s home and one of my main sources of inspiration. This boutique marks an important step in our expansion “says Alexandre Mattiussi.

An accelerated development strategy

The opening of this flagship illustratesAmi Paris‘ growth strategy. The brand recently reduced its network of multi-brand retailers to focus on its own retail network. This shift was supported by Sequoia Capital China and Felix Capital, who have invested in the brand in recent years.

Thanks to this expansion, Ami Paris sales are set to rise from 35 million euros in 2019 to 300 million euros in 2023. The majority of sales are exported. With 76 boutiques and 700 retailers in 100 countries, the brand continues to assert its influence on the international scene, true to its Parisian roots.

📍 96 rue de Turenne, 75003 Paris

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