Pierre Gasly becomes ambassador for Givenchy Parfums

French racing driver Pierre Gasly joins the world of luxury as the new global ambassador for the Givenchy Gentleman men’s fragrance line. A collaboration that combines speed and elegance.

An F1 driver at the service of perfume

After a teasing campaign orchestrated on social networks, Givenchy Parfums has made official the arrival of Pierre Gasly as ambassador for its Gentleman range. For his first campaign, the racing driver lends his image toGentleman Society Ambrée eau de parfum, a refined fragrance blending narcissus, vetiver, Tasuki vanilla, leather, tobacco and sandalwood.

At the age of 29, Gasly has established himself as a key talent in motorsport, notably by winning the Italian Grand Prix in 2020. Currently under contract with Alpine, he has over five million followers on Instagram, valuable exposure for the Maison Givenchy.

Luxury in Formula 1

This announcement is part of a growing trend towards closer ties between luxury and Formula 1. LVMH, owner of Givenchy, recently signed a ten-year partnership with F1, involving several of its Houses, including Louis Vuitton, Moët & Chandon and TAG Heuer, now the competition’s official timekeeper.

With this collaboration, Givenchy Parfums combines its timeless refinement with the modern, dynamic image of Pierre Gasly, confirming the appeal of luxury to the world of motor sport.

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