Luxury houses celebrate Valentine’s Day with sweets

This year, fashion houses are fusing elegance and indulgence, unveiling new chocolate creations for Valentine’s Day. Focus on four initiatives that combine luxury and sweetness.

Gucci Osteria: a mosaic of refined pralines for Valentine’s Day

Gucci Osteria restaurants unveil a unique creation for the occasion: a pastel mosaic of pralines, in bold flavors such as cherry-hazelnut, dark chocolate-orange and raspberry-lime. Presented in a Gucci-designed box, these chocolates stand out for their refined aesthetics and gustatory sophistication.

Louis Vuitton: a chocolate mascot

For Valentine’s Day 2025, Louis Vuitton is showcasing its emblematic mascot, Vivienne, in a collection of chocolates designed by Maxime Frédéric, the House’s head pastry chef. This flower figurine comes to life in sculpted chocolate, set on a trunk filled with hazelnut praline. The collection also includes filled bonbonnières, refined marshmallows and a selection of five hearts in original flavors, blending tradition and creativity.

Marchesi 1824 (Prada Group): XXL love

The famous Marchesi 1824 patisserie, owned by the Prada group, plays the generosity card with a varied offer of themed pastries and chocolates. Among the exclusives available in the Milanese stores are a revisited Paris-Brest, flavored dragées, strawberry jellies, and a gianduiotto offered in giant formats from 400 grams to one kilo.

The exclusive “Love Boxes by Armani for Valentine’s Day

The House of Armani renews its partnership with chocolatier Dulci by Guido Gobino to offer a collection of chocolates and pralines in the brand’s colors. Presented in red-lacquered iron boxes, these heart-shaped chocolates or those adorned with the iconic “A” are inspired by Japanese architecture, adding a graphic touch to this gustatory experience.

Also read: 5 addresses for truly stylish Valentine’s Day gifts in Paris