Agnès b. makes a comeback in perfumery

After several years’ absence from the fragrance market, designer Agnès b. returns with a new fragrance scheduled for autumn 2025. The launch celebrates the brand’s 50th anniversary.

An exclusive partnership for an olfactory renaissance

Fifty years after the birth of the House of Agnès b., the brand announces a new licensing agreement with the Extend Beauty Paris group to develop a line of fragrances. This exclusive global partnership marks a turning point for the house, which had already explored the world of perfumery in 1987 with its iconic b. fragrance.

The new creation, by perfumer Isaac Sinclair, will be available as an eau de parfum and eau de toilette. Its essence, built around a base of seringa and saffron, is directly inspired by the designer’s olfactory memories.

Selective international distribution

The new fragrance will benefit from selective distribution, both in France and internationally. It will be available in Agnès b. boutiques, as well as in the Extend Beauty Paris network of 4,500 points of sale in 80 countries.

This return to the perfume market reflectsAgnès b. ‘s determination to combine fashion and the world of fragrance to offer its loyal customers a complete experience. With this launch, the brand hopes to appeal to a new generation while paying tribute to its timeless heritage.

Also read: Maria Grazia Chiuri and Dior: an artistic commitment to the Vatican