Pamela Anderson against beauty diktats
At Paris Fashion Week Haute Couture Spring-Summer 2025, Pamela Anderson caused a sensation by appearing without make-up. A powerful gesture that marked a turning point in the 90s icon’s image, and a veritable revolution in the fashion world.
A committed transformation
Once the epitome of the glamorous bimbo, Pamela Anderson is now breaking away from that image to advocate a return to authenticity. At 57, the actress and activist has made the radical choice to forego make-up at several major fashion events. Her unadorned appearance at the Jacquemus, Chanel, Vivienne Westwood, Victoria Beckham, Isabel Marant and The Row shows surprised and delighted.
While celebrities spend hours in the hands of professional make-up artists before facing the flashbulbs of photographers, Pamela Anderson fully assumes her natural face, revealing her freckles and the signs of time. A daring gamble in an environment where image is paramount, but one that reflects a desire to change mentalities.
A strong statement in the world of fashion
This transformation is not limited to the absence of make-up. Pamela Anderson has adopted a more sober, minimalist style of dress. At Paris Fashion Week, she appeared in an oversized suit and flowing yellow dress, a far cry from the sexy, form-fitting outfits that marked her glory years on Baywatch.
On Instagram, the icon shared her vision, declaring, “There’s beauty in self-acceptance, imperfection and love.” This message was quickly relayed and praised on social networks, where many internet users applauded her commitment against the beauty standards imposed by the fashion and entertainment industry.
A choice inspired by personal tragedy
This aesthetic choice is not insignificant. It is partly linked to a painful event in Pamela Anderson’s life. Her iconic make-up artist, Alexis Vogel, to whom she owed her iconic looks of the 2000s, passed away in 2019 from breast cancer. In an interview with Elle US magazine, Pamela Anderson confides:
“She was the best. And since then, I’ve felt that, without Alexis, it’s better for me not to wear makeup.”
She also explains that she no longer wants to follow trends imposed by society:
“Everyone is doing increasingly sophisticated make-up, but I’m doing the opposite. I want to be myself.”
A move reminiscent of Alicia Keys, who also gave up make-up a few years ago to assert her identity and emancipate herself from feminine beauty standards.
A movement applauded by celebrities
Pamela Anderson’s courage has inspired many in the world of film and fashion. Actress Jamie Lee Curtis hailed the choice on Instagram, declaring:
“The natural beauty revolution has officially begun! I’m so impressed and overwhelmed by this act of courage and rebellion.”
This stance illustrates a gradual change in mentality in the fashion world, where diversity and self-acceptance are becoming increasingly important. More and more models and celebrities are freeing themselves from imposed standards and claiming a more natural and authentic beauty.
Pamela Anderson, still a rebel icon
Thirty years after her debut in ” Baywatch“, Pamela Anderson proves that she remains a key figure in pop culture. Far from being a fashion statement, her decision to go makeup-free reflects a profound commitment to redefining beauty standards.
Also read: Beauty: the great comeback of the 60s
