Jo Malone strengthens its presence in Paris with a new flagship
Luxury perfume brand Jo Malone London inaugurates a second Parisian boutique in the heart of the Marais district, confirming its ambition to conquer the French market.
Already well established in France, Jo Malone London continues to expand with the opening of a new flagship at 8 rue des Francs-Bourgeois, in one of the capital’s most sought-after districts. This new showcase, with its architecture inspired by London townhouses, is in keeping with the brand’s tradition, combining sophistication, craftsmanship and an immersive olfactory experience.
A boutique designed as a showcase for Jo Malone know-how
More than just a sales outlet, this new address is a unique sensory experience. From the moment they enter, visitors are immersed in a floral universe, thanks to Erica Devine’s artistic creations, which pay tribute to the brand’s emblematic botanical ingredients.
The customer experience is at the heart of the concept, with a personalization service: customers can combine different Colognes to create a tailor-made fragrance, and have their bottle engraved for an even more exclusive touch. A high-end service that reflects Jo Malone’s commitment to affordable luxury, appealing to customers from Paris to Shanghai.
Expansion supported by Estée Lauder
Since its takeover by Estée Lauder in 1999, Jo Malone has established itself as a leading brand in the selective fragrance market. In addition to its two Paris boutiques, it is also present in five iconic department stores: BHV Paris, Galeries Lafayette, Printemps, Bon Marché and Sephora Champs-Élysées.
This opening is part ofEstée Lauder‘s global strategy to accelerate its development in the fragrance segment. In parallel, the group recently announced the opening of an Atelier Parisien in 2025, dedicated to fragrance innovation.
With the perfume market booming – estimated to reach $77 billion by 2032 – Jo Malone intends to position itself as an essential reference in olfactory luxury.
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