L’Idôle House, Lancôme’s new pop-up shop
From February 6 to 9, 2025, Lancôme opens the doors of Idôle House, a unique pop-up store at 18 rue de Turenne, Paris. This exceptional event celebrates the launch of the new Idôle Flutter Extension Lash Mascara, while showcasing the complete Idôle make-up range. More than just a boutique, the Idôle House invites the public to a total immersion in the world of beauty.
Lancôme offers an innovative, interactive concept
The Idôle House stands out for its playful, creative approach. Lancôme invites visitors to explore, test and appropriate make-up products through unique experiences. This interactive space embodies the brand’s vision: to unleash make-up creativity and transform the use of cosmetics into a genuine moment of pleasure.
A rich and varied program
In this immersive space, visitors can :
- Discover and freely test products from the Idôle range.
- Try out Lash Idôle Flutter Extension mascara virtually on an interactive Snapchat screen.
- Enjoy expert flash make-up in the Idôle lash bar area.
- Immortalize their visit in a photo booth inspired by Korean booths.
- Discover the new Idôle Power Intense fragrance in a dedicated secret room, worn by muse Olivia Rodrigo.
- Enjoy treats such as popcorn and branded drinks in the Idôle Cafet area.
February 6-9, 2025, 18 rue de Turenne, 75004.
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