Jil Sander enters the world of haute parfumerie
German fashion house Jil Sander expands its universe with the launch of its first luxury fragrance collection, Olfactory Series 1 Collection. A minimalist, sophisticated range that reflects the essence of the brand.
A refined, minimalist approach
Renowned for its sleek, timeless aesthetic, Jil Sander is entering the world of haute parfumerie with an approach true to its DNA. The new collection, Olfactory Series 1, comprises six fragrances, each created from just three natural ingredients.
This concept is based on a purified formulation: aldehydes, alcohol from recycled carbon emissions and water. Far from complex, overloaded fragrances, this approach aims to sublimate the simplicity and purity of raw materials, playing on amplified, sophisticated olfactory notes.
“Our approach is consistent across all forms of design, whether fashion, architecture or fragrance,” explain Lucie and Luke Meier, the house’s artistic directors.“We have sought to develop elegant, unisex fragrances, enhancing simple ingredients to reveal their full complexity.”
Innovative design by Formafantasma
The creative duo collaborated with Milan and Rotterdam-based design studio Formafantasma to create bottles that reflect the brand’s minimalism and innovation. The bottles, with their asymmetrical shapes, are covered by a bell-shaped white aluminum cap, designed to protect the fragrances from light while adding an architectural touch.
The collection will be available from Tuesday in 21 Jil Sander boutiques and on the brand’s official website, before a worldwide launch in May 2025.
Haute Parfumerie: a new field for fashion brands
Jil Sander ‘s entry into the world of perfumery is part of a growing trend within the luxury sector. At a time when fashion is experiencing a slowdown, many houses are exploring the beauty and fragrance segment to diversify their offer and appeal to a wider customer base.
This dynamic is confirmed by market experts. According to Claudia D’Arpizio and Federica Levato, analysts at Bain & Company, the luxury sector has lost around 50 million consumers in the last two years, a strong signal that is prompting brands to rethink their strategy.
So, after Balmain, which marked its return to perfumery with creations inspired by its fashion, or Bottega Veneta and Celine, other houses such as Prada Beauty, Miu Miu, Balenciaga and Alexander McQueen are already preparing their next forays into the world of perfume and make-up in 2025.
A new era for Jil Sander
With Olfactory Series 1, Jil Sander doesn’t just launch another fragrance on the market. Jil Sander’s vision is radical and uncluttered, in keeping with its aesthetic and commitment to responsible innovation.
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