Global tourism returns to peak levels in 2024
After the difficult years linked to the Covid-19 pandemic, international tourism has finally returned to pre-2020 levels, with promising figures for 2024.
According to the latest World Tourism Barometer published by the United Nations Office of Tourism, 1.4 billion international tourists travelled in 2024, marking an 11% increase on 2023. This figure represents an almost complete recovery in tourist flows across the globe, demonstrating the resilience and economic importance of this sector.
Europe, the world’s leading tourist region
With 747 million international arrivals, Europe confirms its position as world leader. It has even exceeded 2019 levels, although it continues to feel the impact of geopolitical tensions, notably the war in Ukraine. Asia-Pacific, on the other hand, although growing strongly (+33% vs. 2023), has only reached 87% of its pre-pandemic figures.
The Americas and the Middle East on a roll
In the Americas, 213 million visitors were recorded, representing 97% of 2019 arrivals. The Caribbean and Central America shone particularly brightly, surpassing their pre-pandemic performance. As for the Middle East, it recorded a spectacular +32% increase in international arrivals, positioning itself as the region with the fastest rebound.
Outlook for 2025
UN Tourism forecasts a continuation of this dynamic in 2025, with anticipated growth in arrivals of +3 to +5%. Asia-Pacific is set to play a key role, driven by growing demand. The challenge for industry players now is to align this recovery with sustainable strategies, placing people and the environment at the heart of their priorities.
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