3 ultra-desirable lingerie brands for Valentine’s Day

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Whether worn, or given as a gift, French lingerie confers all the charm and sensuality of Parisian women. Casual, daring, impertinent, chic and free. Here are three lingerie brands that make us fall in love.

LIVY: Lingerie as a fashion accessory

Founded by Lisa Chavy, LIVY is not just a lingerie brand, it’s a way of life. Inspired by the freedom and audacity of modern women, the designer has imagined a line of lingerie that celebrates the diversity of feelings and moments in life.

With LIVY, lingerie becomes a fashion accessory, combining comfort and support without ever sacrificing elegance. Each piece blends traditional French know-how with innovation: Calais lace, laser cuts, thermofused materials and modernist designs. These innovative creations, with their bold lines and jewel-like effects, sublimate the body and invite self-expression.

LIVY’s collections revolve around three states of mind: Paris, New York, Los Angeles. Each universe reflects a facet of the free, confident woman in search of new experiences.

As Lisa Chavy says, “I love the way women live fully, boldly.”

Ysé, the partnership that will make you happy

Founded by Clara, surrounded by an almost exclusively female team, Ysé celebrates the diversity of bodies and life experiences. Each product is meticulously tested by the team before being offered, guaranteeing impeccable quality. Ysé’s ambition: to offer the best today, while aspiring to an even brighter future.

Ysé unveils a new edition of its famous Ligne Privée, a collection of delicate lingerie and sculptural bodysuits. This year, an innovation is introduced: a co-branded sextoy, the result of a collaboration with Puissante, a brand committed to the discovery of feminine pleasure.

The collection features sensual pieces such as bodysuits in lace or devoured velvet, revealing bare backs and playing on the lightness of materials. Every detail is an invitation to dare to reveal oneself, true to the spirit of Ysé.

The Coco vibrator, created by Puissante and revisited by Ysé in a burgundy version, is available in a limited edition.

Ysé embodies an invitation to freedom and self-confidence, while adhering to an ethical and responsible approach, as evidenced by its B Corp certification.

Flair: the charm and elegance of the bodysuit

Founded in 2017 by Clémence, Flair is a brand that redefines the bodysuit as an essential piece of women’s dressing. Inspired by the values of craftsmanship and timeless elegance, the Flair adventure draws its roots from Troyes, the cradle of French textiles. Alongside her partner Charlène, Clémence imagines creations that combine ethics, comfort and style.

Flair bodysuits, designed like a second skin, subtly hug curves while offering incomparable freedom of movement. Suitable for all occasions, they come in versatile styles, perfect from morning to night, for an “easy chic” look that’s ready for anything.

The entire production process takes place in Troyes, within a 10 km radius, ensuring a reduced carbon footprint and manufacturing conditions that respect the craftsmen. This local approach reflects Flair’s commitment to sustainable and responsible fashion.

Also read: 3 hotels for an unforgettable Valentine’s Day in Paris

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