The Champagne market in decline: where are we heading?

The Champagne market recorded a significant drop in shipments in 2024, down 9.2%, as a result of a difficult global economic context.

A decline reflecting global uncertainties

Champagne shipments reached 271.4 million bottles in 2024, down on 2023. The Comité Champagne, through co-president Maxime Toubart, points to factors such as inflation, geopolitical tensions and economic gloom weighing on key markets such as France and the USA.

In France, sales fell by 7.2%, while exports, representing 56.4% of the market, fell by 10.8%, for a total of 153.2 million bottles exported.

Encouraging prospects for Champagne

Despite this gloomy backdrop, long-term projections offer hope for a brighter future for this emblematic sector. According to a report by Business Research Insights, the Champagne market, valued at $8.8 billion in 2024 (around €8.46 billion), could reach $15.3 billion (€14.7 billion) by 2032, with annual growth of 7.1%.

David Chatillon, President of the Union des Maisons de Champagne, underlines the industry’s resilience and sustainable organization. He stresses the importance of continuing to invest in the future, notably by diversifying markets and adopting enhanced environmental practices.

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