Fashion Week’s must-see pop-up stores
During Men’s Fashion Week in Paris, pop-up stores transform the city into a veritable trend laboratory. Here’s a selection of the most captivating spaces not to be missed.
Maison Château Rouge: the ephemeral department store
Youssouf Fofana transforms the former Tati store on Boulevard Barbès into a vibrant multicultural space. From January 23 to June 29, 2025, the space will host creations by young designers celebrating handicrafts, as well as a retrospective by photographers Seydou Keïta and Malick Sidibé.
2 boulevard Marguerite de Rochechouart, 75018.
Puma: an immersive experience at the heart of sneaker culture
From January 22 to 25, 2025, Puma presents an immersive pop-up. Between customization workshops, exhibitions and after-parties, the brand celebrates its iconic models, from the King to the Speedcat, as well as futuristic pairs from the Mostro collection. In collaboration with the Studio Hagel collective, Puma promises an unprecedented fusion of fashion and sneaker culture.
7 rue Froissart, 75003.
PSG x Jordan Wings: sport and lifestyle
In the 1st arrondissement, this pop-up celebrates the collaboration between Paris Saint-Germain and Jordan Brand. Until January 26, 2025, the public can discover the fourth jersey 2024/2025 and a lifestyle capsule combining streetwear and elegance.
31 place du Marché Saint-Honoré, 75001.
Converse x Rémy Taveira x Roman Gonsalez
On January 24 and 25, 2025, Converse presents two exclusive creations in collaboration with skateboarders Rémy Taveira and Roman Gonsalez. The CONS Fastbreak Pro revisited in black and a brown suede Chuck Taylor with a black rubber sole will be on display, accompanied by an animated short film by Gonsalez. These pieces will be available for sale from February 7, 2025.
2 rue Borda, 75003.
Mains by Skepta
Skepta’s sportswear label installs a pop-up until January 26, 2025. An opportunity to discover a collection blending sleek outerwear and avant-garde aesthetics, while hoping to bump into influential personalities.
72 rue du Temple, 75003.
Dover Street Market: the epicentre of creativity
Since its opening in 2024 in the Marais district of Paris, Dover Street Market has been attracting avant-garde fashion enthusiasts. During this Fashion Week, exclusive collaborations, such as the one between Kiko Kostadinov and Fox Lab, are unveiled. On January 25 and 26, the Denim Tears label presents “The Scorpion & The Frog”, exploring Afro-American and Northern Irish struggles.
35-37 rue des Francs Bourgeois, 75004.
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